Privacy Policy

Last updated: December 24, 2025

Forti-4North (“we”, “us”, “our”) operates this website and online store. This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit our website, sign up to marketing, or buy from us.

Our store is hosted on Shopify, which provides the ecommerce platform that allows us to sell our products and process orders. Shopify and certain trusted partners process data to help run the store and provide services such as payments, shipping, analytics, and marketing. Shopify Help Center+1

Personal information we collect

We collect information you provide directly, information generated through your use of the site, and information from service providers involved in running the store.

This can include your name, billing and delivery address, email address, phone number, order details, payment confirmation and transaction information, communications with us, your device and browser information (including IP address), and information about how you use the website.

How we use your personal information

We use your personal information to operate the store, fulfil orders, provide customer support, improve the website and customer experience, and—if you opt in—to send you marketing emails and offers.

This includes processing payments, preventing fraud, managing refunds and returns, communicating about your orders, and understanding how customers use the site so we can improve it.

Our legal basis for processing

UK GDPR requires us to have a lawful basis for processing personal information. Depending on what we are doing, we rely on one or more of the following lawful bases. ICO+1

When you place an order, we process your information because it is necessary to perform a contract with you, such as taking payment, shipping your order, and handling returns.

We may process certain information to comply with legal obligations, for example accounting, tax, and consumer law requirements.

We may process information where it is in our legitimate interests to run and improve our business, such as improving the store, ensuring site security, and preventing fraud, provided those interests are not overridden by your rights.

Where required, we process information based on your consent, such as sending marketing emails or using non-essential cookies. You can withdraw consent at any time. ICO+2ICO+2

Marketing emails

If you sign up to receive emails, we will send you marketing communications such as product updates and offers. You can unsubscribe at any time using the unsubscribe link in any email. If you unsubscribe, we may still send you non-marketing messages such as order and service emails.

Cookies and similar technologies

We use cookies and similar technologies to make the website work, to remember preferences, to understand how the site is used, and, where enabled, to support marketing. Under UK rules, consent is required for non-essential cookies. ICO+1

You can manage your cookie preferences at any time by using the cookie banner preferences controls on our website. If you don’t see the banner, you can reopen it by using the “Cookie preferences” link in the footer policy area (if shown), or by clearing your browser cookies and revisiting the site. Consent must be as easy to withdraw as it is to give. ICO+2ICO+2

How we share your personal information

We share personal information only as needed to run the store and fulfil orders.

This includes sharing with Shopify, payment providers, fulfilment and shipping partners, analytics providers, and email/marketing tools you have opted into. These providers process data on our behalf under appropriate contractual terms.

We may also share information where required by law, to enforce our terms, or to protect our rights, customers, or the public.

International transfers

Some of the service providers we use may process personal information outside the UK. Where personal information is transferred internationally, we take steps to ensure appropriate safeguards are in place, such as recognised contractual mechanisms, where required.

Data retention

We keep personal information only as long as needed for the purposes described in this policy, including fulfilling orders, providing support, complying with legal obligations, resolving disputes, and enforcing agreements.

Your rights

Depending on your location and the circumstances, you may have rights over your personal information, including the right to access, correct, delete, or request a copy of your data, and the right to object to or restrict certain processing. ICO+1

Where we rely on your consent, you have the right to withdraw consent at any time. ICO+1

How to contact us and exercise your rights

To ask a question, request access to your data, or exercise your rights, contact us at forti4north@gmail.com.

Complaints

If you have concerns about how we use your personal information, please contact us first so we can help. You also have the right to complain to the UK supervisory authority, the Information Commissioner’s Office (ICO). ICO+1

Changes to this policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for legal or operational reasons. We will update the “Last updated” date when we make changes.

Contact details

Forti-4North
Email: forti4north@gmail.com
Address: Alma Row, ENG, PR5 0FB, GB